Experience the extraordinary strength of the 2400W dryer, featuring innovative attributes to assist you in achieving the ideal silky and smooth style, coupled with a motor life that lasts twice as long*. Crafted with 10 times more ceramic** for uniform heat distribution and a flawlessly sleek finish, the dryer releases 90% more ions into the airflow to minimize frizz**, leaving you with hair that's both shiny and smooth. Activate the turbo function to boost airspeed by 10%*, ensuring a quicker drying process.